“Online dating is now just dating,” Clare O’Connor, Bumble’s head of editorial content says. “We remember a time where we could go into the grocery store and chit chat in line to meet people, or go into a favorite coffee shop and strike up a conversation,” says Nobile, who recently got engaged to someone she met on Bumble after a 20-year marriage. “It’s a true side hustle and it takes an hour-plus a day of swiping and talking just to result in one or two dates a week.”Īnd if you’re thinking, I miss the old way of dating, we’ve got a news flash. “You have to be on the app every single day,” explains Amy Nobile, a New York-based dating coach whose clients are split evenly between millennials and the over 40 crowd. So if you’re newly single or finally feel ready to meet your person, now’s the time to finesse your dating profile. Ready to stack the online dating odds in your favor? This is the busiest time of year on dating apps with tens of thousands of eligible singles signing up to search for love each day.